what is digital marketing and types of digital marketing

 

In this post, let us try to understand what digital marketing is and what types of digital marketing have? And what are the advantages and disadvantages of digital marketing through this post?

What is digital marketing?

Digital marketing is called online marketing, and it is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

For example, email, social media and web-based advertising channel search engines, mobile applications, and text and multimedia messages.

It promotes and sells products and services by using online marketing tactics such as media marketing, search marketing, and email marketing. It is a way to connect with and influence potential customers online. Essentially if a marketing campaign involves digital communication, it is called this digital marketing.

Can you do it online and offline? Both kinds are important for a well-rounded digital marketing strategy to rely heavily on digital means to research product. For example, think with google marketing insights found that 48 per cent of customers start their enquiries on search engines. In comparison, 33 per cent look to brand websites and 26 per cent search within mobile applications.

Digital marketing helps you reach a larger audience than one could reach through traditional methods and target the prospects who are most likely to buy the particular product or service. Another advantage is that it is often more cost-effective than traditional advertising and enables

you to measure success daily and change the plans accordingly.

Digital marketing is vital for one’s business and brand awareness. It seems like every brand has a website. If they don’t, they at least have a social media presence or digital ad strategy. Digital marketing and content are so common that consumers now expect and rely on them to learn about the brands.

Now let’s look into the types of digital marketing

SEO

SEO is optimizing the brand’s website to rank higher in search engine result pages, increasing the amount of free traffic the website receives.

Content Marketing

Content marketing refers to creating and promoting content assets to generate brand awareness, traffic growth, lead generation, and customers the channels that can help in content marketing strategy or blog posts, ebooks, etc.

Social Media Marketing

Social media marketing promotes one’s brand and content on social media channels to achieve the same targets, such as increasing brand awareness, driving traffic, and generating leads for the business. The channels include Facebook, Twitter, Instagram, Snapchat, Pinterest, Linked In etc.

SEO Training in bangalore

Pay Per Click(PPC)

 

Pay per click is PPC. It is a method to drive traffic to the website by paying a publisher every time your ad clicks. One of the most common types of PPC is google ads. Other channels include paid ads on Facebook, sponsored messages on Linkedin etc.

Affiliate Marketing

Affiliate marketing is a type of performance-based advertising. One receives a commission for promoting someone else product on the website affiliate marketing channels, including posting affiliate links from your social media accounts hosting video ads through the youtube partner.

Native Advertising

Native advertising refers to the advertisements that are primarily content-led and featured on a platform alongside the other non-paid content example, Facebook advertising.

Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks that are done manually otherwise

such as email newsletter, social media post scheduling etc.

Email Marketing

Email marketing companies use this to communicate with other audience emails mostly used to promote content discounts and events and direct people toward the businesses website, such as blog subscription newsletters, customer welcome emails, holiday promotions to loyalty program members, etc.

Online PR

it is much like traditional pr, but in the online space, online pr is the public relations work of communicators, via online communication channels, the channels include social media blogs, websites etc

Inbound Marketing

Inbound marketing is a method that is designed to draw visitors and potential customers in rather than outwardly pushing a brand product or service onto the prospects. It simply refers to the marketing methodology wherein you attract and delight customers at every stage of the buyer’s journey. They use every digital marketing technique mentioned above to create a customer experience that works with a customer but not against them.

Sponsored Content

Brand pay another company or entity to create and promote content that discusses the brand or service provided somehow.

Advantages of Digital Marketing

1. global reach a website allows you to trade globally and find new markets for a small investment.

2. It’s easy to measure the success or otherwise of a digital campaign can easily be ascertained with a digital campaign. One can know almost immediately how an ad is performing.

3. The knowledge of the performance of an ad will inform a business on how to proceed and can change the course of action accordingly.

4. Businesses can use these digital platforms to build their company’s brand and reputation, such as a blog featuring quality and useful articles as a highly interactive social media channel.

5. Most digital channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. It helps to create a multiplayer effect and can tremendously improve sales results.

6. marketing on digital platforms allows for targeted camping where ads are presented to customers based on their preferences or initial action.

7. segmentation is a process in which large customer groups are further broken down into smaller groups of customers according to particular classification segmentation increases the chance of sales and cut down on cost.

8. Openness by getting involved with social media and managing it can build customer loyalty and create a reputation for being easy to engage.

Now let’s look into the disadvantages.

1. dependability on technology

2. security privacy issues

3. maintenance costs due to a constantly evolving environment

4. worldwide competition through globalization

5. can copy promotional strategies

6. complaints and feedback