Affiliate marketing is an online marketing strategy in which businesses earn commissions by referring customers to join affiliate programs. Affiliates are primarily website owners who recommend or refer to the company's products for a fee.
There are over 300,000 affiliates and 2,000,000 affiliate programs online. Online affiliates generate billions of dollars in sales for larger companies.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. These efforts can be simple advertisements that appear on their websites or social media posts, article submissions, etc.
How to Find the Best Affiliate Marketing Niche to Target
One of the first things to take into consideration is your interests. Do you enjoy cooking? Well, there are some affiliate marketing niches that focus on food and drink recipes. What about blogging? There are affiliate programs for blogging sites such as WordPress.
Niche research is vital to ensure that you're not wasting time with a company that doesn't have the potential to make you any money at all. Some good resources for researching your niche include:
- Google Adwords Keyword Tool - this will provide a list of keywords related to your niche, along with their monthly search volume and competition score (the difficulty in achieving ranking in search engine results pages)
- Amazon - study their best sellers list and check out what they're selling. There's also a section on their website by category called "top sellers" that displays the best-selling items across all categories.
- Size Up - this site will provide an idea of your overall size as an affiliate, your search engine rankings, and your sales.
- Clickbank - this is a great resource to see how much money you can potentially make from affiliate marketing. Clickbank shows you some of the best affiliate programs that they have worked with while tracking how long it takes to make a sale on each program.
- Bloggers - check out niche blogs in your niche to see what the big bloggers are doing. This will give you an idea of where to start when trying to drive traffic.
Know Your Interests
When you're considering affiliate marketing as a source of income, it's important to consider your own interests. You'll be more motivated to promote products that you love, and are interested in.
Niche research is also essential to ensure that you're not wasting time with a company that doesn't have the potential for making any money at all.
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