The bounce rate is the percentage of visitors that leave a website within minutes of arriving. For example, if the bounce rate is 80%, then 80% of those who visit your site leave immediately without browsing any deeper into your site. The purpose for determining the bounce rate is to identify which visitors are leaving prematurely and why, so you can improve your overall visitor experience on your website. It’s important to track this statistic because it allows you to see whether or not a website or landing page is performing well online and capture what people are doing before they leave.
1. Optimize Page Load Time
If your website is loading slowly, people are going to leave. Optimize your website’s load time by testing and identifying what elements on the site take the longest for pages to load. Next, pinpoint why those elements are taking so long by doing qualitative research with people who visit your site. Finally, either move the slow-loading elements to a different location on the page or remove them altogether.
2. Keep It Simple and Easy To Navigate
Keep it simple! No one likes navigating through a difficult online maze of links and confusing layouts that have been designed with fancy fonts or colors that some designers might be thinking looks cool but doesn’t make anyone want to stay on an unclear page longer than they should be.
3. Use Sidebar Widgets and Promotions Sparingly
One way to use sidebar widgets and promotions sparingly is to ensure that they don’t distract from the main content of your website. One approach to this is by using an H1 header, which always remains in your site navigation. Another option for websites interested in using sidebar widgets and promotions only when necessary would be to first use a smaller widget on the homepage for something like weather forecast or news headlines before using a larger promotion-oriented widget on the home page.
4. Make Your Site Mobile-Friendly
If you’re struggling with retaining visitors because of your poor mobile design, take steps towards making your site mobile-friendly so that everyone can browse it without any difficulties! As attention spans continue shrinking with each year and more.
5. Use a Responsive Website
Mobile optimization may be the last thing on your mind, but it’s an essential component of making your site successful. The most common mistake in a website design done without considering mobile is not being responsive: being able to fit the proportions of screens that come in all shapes and sizes. One solution that will handle any size screen successfully is a responsive website design (RWD).
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