Friday, September 3, 2021

What is the basic pay in digital marketing?

 


we are bangaloredigitalmarketing and india's number one training center for digital marketing being the head of this digital marketing training institute in bangalore one of my biggest jobs is to get my students placed either at digital marketing agencies or in digital marketing roles at local companies or various different brands.

This is one of my biggest jobs i think i'm absolutely fit to answer this question what should your digital marketing salary look like so before we get started let me just tell you something.

If an employer is going to hire you for a digital marketing role. They are not only gonna hire you for your digital marketing skill sets. They're looking at it from two angles.

 https://www.youtube.com/watch?v=mGl8ZDMPW7Y

1. how technically sound are you in digital marketing
2. how good are you as a person

I say both of them have 50 50 weight-age your technical skills and how you are as a person in terms of punctuality your communication skills your attitude towards work both of these are 50 50 in terms of weight-age.

so even if you might be damn good at digital marketing be ready to compromise on your salary if you don't have great communication skills or you're just not a focused person with great attitude.

if you have great attitude don't have skills you still might get hired because you can learn digital marketing on the job as well.

so remember if you don't have both be ready to slightly compromise on your fresher pay as a digital marketer now there are two more things that can actually impact the salary scale of your first job as a digital marketer

1. city: if you're working in the top four top six metropolitan cities of india you can add five thousand rupees more to your starting pay but if you're working in any other place besides that minus 5000 because of the city that you're in.

2. size of company: if you're actually applying to work for a digital unicorn like a paytm, zomato or any such companies definitely going to have a higher paying scale because they have more money in their pockets and they can pay you more and they want to retain you as a talent for the long term.

But if you're working for a local business a small niche company in your area you know at a brand then you can expect to get a little less money than a digital unicorn company so remember that you need to decide where you want to go because in a local small company your learning curve will be great because you'll be doing a lot of digital marketing but if you're working at a really large company your learning experience might be a little lesser out there because there you're only supposed to do one task every day.

so this totally depends on you experience versus salary depends on you. Actually get to the average accepted salary scales for a digital marketing job in india.

Let's first start out with an internship now if you have zero work ex throughout your entire graduation that's horrible and if you don't you will need to start in any company as an intern for digital marketing now you could be there for three months and prove yourself and become a full-timer or you could be as an intern for six months.

if you're still not a graduate you can still be interning for a digital marketing company and i would say that the average pay scale around here would be 5,000 rupees so effort on intern per month even 5,000 for a good 100 hours of work per month is good the next step after an intern is moving to a digital marketing executive or something that i would say fresh show this is your first year in digital marketing and you might have some technical skills and you might have some attitude and you're good at work.

But the pay scale according to me is anything between 15, 000 rupees to 25, 000 rupees now if you don't have good communication skills but only skills then 15 000 if you don't have good attitude but only digital marketing skills may be 15 000.

But if you have both negotiate with your employer and try asking for 25 000 because you're great at communication skills and attitude and you have loads of digital marketing skills now this is your one in the second year you can expect anything between 30,000 to 40 000 in the third year anything between forty five thousand to fifty five thousand in the fourth year anything between fifty five thousand and seventy thousand.

In the fifth year between sixty five thousand and eighty thousand and by the time you reach the sixth seventh or maximum eighth year in digital marketing i think your salary will reach minimum one lakh rupees per month averaging at 12 lakh rupees per year now i think that's a great salary so by the time you're 26 27 or 28.

if you're making a lack a month i think you're now finally getting set to live wherever you like in india now quick tip out here if you change jobs in the middle you can expect your salary to increase by 20 percent


 

if you change a job so my recommendation is you can change jobs every two to three years and then tell the new employer to give you an overall 20 raise or 30 raise that happens in the industry possible but if you switch jobs every year asking each next employer for a 20 raise by the third year or the fourth year the employer is going to catch you and will realize that you keep jumping offices every year and you're not stable anywhere so don't do that at all because it looks horrible on your resume and your salary might be compromised in the following years

if you want to kill this seven year gap into like four years and reach the one lakh mark in salary in just four years well i have a secret for you which you can use and you can cut that gap as soon as possible for that you need to first understand this triangle that i'm showing you look at the bottom of the triangle that's where all the pressures are and i would consider them in the bracket generalist now most people enter digital marketing agencies as social media executives client servicing executives or maybe SEO executives

but at the absolute bottom basic they're made to do everything run around with clients do little social media write a little copy check the image do image optimization loads of different different different things but if you want to cut your time quicker you need to be able to move from the generalist at the bottom to a specialist at the top you need to identify any one core digital marketing skill that you can ace and if you ace it you'll also be a journalist because that's what you were before but now


you're a specialist plus a gender-less now you can be a specialist in paid media in analytics in copy-writing or anything specific like this post.

If you are looking digital marketing training in Bangalore

we are ready to help you to start digital marketing carrier in India.

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