There are Various type of logos is in use these days,and it has become the most critical part of a business and promoting industries. A good logo should always be able to get people’s attention from being simple and memorable.
The five different logos types are symbols or icons, wordmarks, lettermarks, combination marks and emblems.
The first one is symbol or icon, popular type of logo uses to represent the company is a bold but straight-forward manner. In most cases, the image is abstract and stylish to give proper meaning and recognition.
Most companies that have this type of logos have direct and minimal such as Apple, Shell and Mercedes-Benz.
The second one is wordmark, some companies use stylize and unique text logos that spell out their company name.
Sometimes they create custom fonts to use for their branding and marketing purposes. Do you recognize any of these logos such as Coca Cola, Disney and Instagram.
The third type of logo is a lettermark. some companies such as Hewlett Packard, General Electric, Volkswagen are known for their lettermark logos.
These types of logos are exclusively typographic and its use initials of the company name as a symbol to represent their identity.
Next one is the combination mark. This type of logo is a combination of symbols and wordmarks. A well-designed combination logo looks just as good with the elements separated as it does together.
Adobe, Adidas, and Target are prime examples of combination mark logos.
Final one is emblem.
This type of logos encases the company name within the design. Companies like Harley Davidson, Starbucks, and the NHL uses this type of logotypes.
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