seo company bangalore: scope of digital marketing in india 2021

If you are wondering what the scope of digital marketing in India resembles, reading this information be a fantastic headstart! You may learn about the expansion, future, quality, job scope, and a good deal more and dive more profound into the reach of digital advertising in India.

However, before we delve into the requirement and range of digital advertising in India, let us know the significance of digital marketing and why businesses use it.

And now, almost everyone is online. With access to economic data and affordable smartphones, the number of individuals worldwide that have access to the world wide web has improved exponentially.

So, connecting the dots, if the companies want to connect with their

Potential customers on a global level

Engage with them
Create brand awareness
Sell and promote products/services at affordable prices
Earn higher ROI
Then they can carry out all of this through digital marketing.

Today's digital channels such as social media, search engines, email, and websites connect with current and prospective customers. Companies also hop on the latest digital marketing trends to update themselves with the current industry standards.

Digital Marketing Usage Statistics (2020-2021)

Internet Users:

Statista.com data shows that 59% of the world's population uses the Internet as of October 2020. This is 4.66 billion users. 4.28 of these users are mobile users, and 4.14 are active users on social media. In 1995, less than 1% of the global population used the Internet. This shows the rapid growth of digital marketing over the past 20 years.

According to the Google Report, India could reach $100 billion in online ecommerce. We have great growth potential in digital sales, thanks to our diverse customers.

India is now the largest user country in terms of total users. Reliance Jio has helped India see a significant increase in internet users. It gives digital marketers more opportunities to reach their target audience.

Mobile Phones:

Today, mobile phones are used for communication by most users worldwide. According to a report, there are 4.14 billion mobile phone users worldwide. The majority of smartphones today have internet access. This allows customers to connect to businesses from anywhere and anytime.

Targeting the Audience:

Traditional marketing strategies are not effective in reaching the targeted audience. The majority of marketing strategies were designed to mass-market the product. Digital marketing can use many personalized and targeted methods to reach the target audience.

Ex: We can now reach an audience based on their location, age and gender, education, hobbies, and other personal information. Many advanced strategies are available to target very specific audiences.

Scope of Digital Marketing in the Future

Digital marketing has seen tremendous growth, as shown by the numbers. The future of digital marketing is bright and secure.

There will be more opportunities. This means that digital marketers must remain creative, innovative, and up-to-date with current trends.

The Internet has seen tremendous growth over the years, particularly since the advent of covid. People adapt to this new norm and feel more comfortable shopping online, ordering food or medicine, or even banking online.

Digital marketing is therefore essential to meet these evolving consumer demands.

The future generation will be part of the digital world and will be used to everything being online. Companies must begin digital marketing today to reach these future consumers.

The important thing to take away from this all is that digital marketing careers are very bright. If you have an interest in this field, now is the right time to seize this opportunity.

Finding a job is the best and easiest way to get started in digital marketing. Digital marketing has many specializations. It means that you have many options for starting your career in digital marketing.

Junior & Mid Level Career Options

· Digital Marketing Intern

· Digital Marketing Executive

· SEO Executive

· Link Building Specialist

· Social Media Specialist

· Google Ads Specialist

· Email Marketing Specialist

· Web Analyst

· Online Reputation Executive

· Content Marketing Executive

Higher Level Digital Marketing Job Titles

· Digital Marketing Strategist

· Digital Marketing Manager

· Social Media Manager

· Digital Marketing Head

· Paid Advertising Manager

· Digital Branding Head

Salaries Digital Marketing Professionals in India:

The average digital marketing professional salary in India is Rs 4,00,000. The realistic range for digital marketing professionals is between Rs 1,20,000 to Rs 3,00,000. It includes interns and freshers. The salary can rise between 25% and 75% depending on the skills and technical abilities of the candidate as they gain more experience in the field. Based on company norms, most candidates with more than two years of experience can earn a salary of Rs 3,60,000- Rs 6,00,000.

The digital marketing certifications and skillsets can help professionals who are already proficient in digital marketing to enjoy a 20%-30% increase in their earning potential.

There are many other specialized roles in digital marketing that can add to the list. These data show that there is a lot of opportunity in digital marketing in India, which can be very helpful for job seekers.